Marketing is an essential part of every business, whether we’re talking about a well-established organisation or a startup. Hence, it helps to categorise marketing activities based on your market and... read more →
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Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first. As we discussed in a previous... read more →
Remote work has become an indispensable part of just about every workplace. Quite a few organisations survived and even thrived during the pandemic because of it - and employees, in... read more →
Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared... read more →
Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be - if they’re aware of it, that is. While... read more →
When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports... read more →
Even though we’re generally more tolerant and accedpting of the LGBTQ community these days, they still continue to experience discrimination in the workplace. In fact, a 2018 Human Rights Campaign... read more →
Do you ever feel like having a drink after a long day’s work? Or maybe having dinner at your favourite restaurant to treat yourself for waking up early today? Regardless... read more →
Technology has long been an indispensable part of life. Everyone relies on digital devices for work, education, business, and practically everything else these days. And now, almost a thousand innovators,... read more →
Since 2020, many businesses have already adopted a fully remote workforce. Hence, they started adding more remote positions and some even offer WFH as a signing bonus. However, we need... read more →
