Last week, I came across this brilliant analogy explaining the difference between marketing and branding. Basically, marketing is like asking someone out on a date. Branding is the reason why... read more →
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Having smart, talented people on your team is always an advantage. However, amidst the ongoing talent war and the Great Resignation, the last thing you need is your top employees... read more →
Entrepreneurs running a small business often face an uphill climb. Aside from constantly having to stretch limited resources, it can be challenging going against big players in the industry. Fortunately,... read more →
Running a business doesn’t just require skills. You must also possess a high level of emotional intelligence. For instance, most people believe that “it’s better to have loved and lost... read more →
Since communication is an essential part of running any business, firm grasp of the appropriate word choice and tone is crucial. If not, you’ll inadvertently come across as insensitive or... read more →
Despite months of planning and brainstorming, a seemingly brilliant marketing plan can fall flat as soon as it’s launched. And no one is immune to such an epic fail, not... read more →
As we venture into the digital future, more organisations are happy to keep their teams working remotely. While this may seem like an easy shift, it does require certain resources... read more →
We’ve always talked about how to find (and retain) a rockstar employee. What company wouldn’t welcome such talent with open arms, right? However, if you find it challenging to do... read more →
There’s so much more to being a leader than a title. It entails sacrifice, hard work, and dedication. More importantly, it boils down to who you are at the core. ... read more →
Business leaders have to be decisive. You need to know how to ask for what you want- and express what you don’t want. In no uncertain terms While the latter... read more →
