When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports... read more →
Building relationships is an important aspect of any business. Through meaningful connections, you get to build a useful network and eventually, find more business opportunities. However, cultivating meaningful interactions can... read more →
Yesterday, we talked about direct marketing activities. So, today, we’ll talk about the same for indirect marketing. Unlike direct marketing where you try to promote or sell a product or... read more →
Sometimes, the direct approach is the best. Sure, indirect marketing approaches such as optimising your SEO can help grow your business steadily and sustainably. But let’s face it, your company... read more →
Small businesses always have to keep a tight rein on expenses. Hence, many entrepreneurs take on multiple roles just to cut down on hiring costs. However, multitasking can only do... read more →
Written communication is the backbone of remote work. Sure, teleconferencing is more common these days, but anyone who’s ever worked remotely knows that the real work gets done over instant... read more →
For most entrepreneurs, managing a business is equivalent to getting a real-life MBA. Running a small company, for example, teaches entrepreneurs invaluable lessons, resulting in a good blueprint of do’s... read more →
Work as we know it will never be the same. These days, schedules are more flexible and some organisations have even opted for a four-day work week. One thing is... read more →
Sure, marketing is an art. But did you know that the world’s most renowned marketers actually view marketing as a science? So while some of the most viral marketing campaigns... read more →
They say that if you want to get good results, copying successful people’s best practices is a great way to start. So, let’s take a look at one of Amazon... read more →
