Running a business doesn’t just require skills. You must also possess a high level of emotional intelligence. For instance, most people believe that “it’s better to have loved and lost... read more →
Since communication is an essential part of running any business, firm grasp of the appropriate word choice and tone is crucial. If not, you’ll inadvertently come across as insensitive or... read more →
Despite months of planning and brainstorming, a seemingly brilliant marketing plan can fall flat as soon as it’s launched. And no one is immune to such an epic fail, not... read more →
Consumers use the internet to do anything. They go online to find, compare, and acquire products and services, hot talents, and even hotter dates (though that’s for a completely different... read more →
Marketing helps promote your business. However, nothing beats word of mouth marketing. That’s when others promote your products and services for you. While sharing personal experiences and preferences might seem... read more →
Crafting an effective marketing message can be tricky. It’s also especially frustrating if it just lands directly into your recipient’s spam folder. Yikes. But aside from ensuring that your recipients... read more →
Marketing is an essential part of every business, whether we’re talking about a well-established organisation or a startup. Hence, it helps to categorise marketing activities based on your market and... read more →
Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first. As we discussed in a previous... read more →
Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared... read more →
Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be - if they’re aware of it, that is. While... read more →
