E-commerce Industry Case Study: Major Challenges and How Remote Working Can Help Them

E-commerce is growing rapidly. The retail storefronts aren’t necessary now to generate a thriving business.

Every generation knows that they can buy goods and some services online. You may want groceries, clothes, digital goods, furniture, appliances, and even doctor’s telehealth appointments. 

In fact, the Australian E-commerce industry stands to be one of the biggest markets in the world. To be exact, it’s top 10 last 2019. It’s projected to be roughly $26 Billion USD in 2020. 

 

And there are no signs of stopping. The biggest gainers for 2019 are department and variety stores. But for 2020, essential goods might soar higher because of the pandemic. 

It’s further fueled by the consumer demand of almost every product online because of COVID19. Many people are now buying goods online (with most using their mobile phones) for safety reasons. Moreso, e-commerce is open for international consumers. So opportunities are global if done right.

 

Challenges Faced in the E-Commerce Industry

The E-commerce industry is surging with demand today, especially with the increase in online spending because of the quarantine. And a lot of stores are now transitioning to online selling.

But it’s not that easy to sustain a starting or booming E-commerce business. Here are some challenges faced by the E-commerce industry. 

 

Driving Traffic from Google

Most ecommerce businesses drive traffic from Google to get more sales on their websites. With this, you need to utilize SEO techniques and churn out articles and content that might be relevant to your target keywords. 

You can also use Google AdWords to drive traffic. But these should be a consistent effort. And many businesses don’t know where to start.

 

Social Media Management

Another source of traffic is social media. Depending on what you sell, you should know where you can effectively market. Is it Facebook, Instagram, or LinkedIn? There are many choices, but ecommerce businesses need to know where their possible clients are.

And it doesn’t end there. Next is you need to know how to use social media tools to target a customized audience. Many companies haphazardly boost their posts, not knowing that they’re wasting their money and time. 

If you found a working client targeting, it’s time to understand and consistently market to them well. When done well, social media management can be integral to the growth of an ecommerce business.

 

Getting Quality Leads

Driving traffic is one thing. But is this traffic converting to sales?. And it all starts with quality leads. Are your marketing efforts attracting quality leads? 

Ecommerce businesses are continuously challenged to craft social media and website collaterals that can continually convert.

 

Customer Service

Now that you attracted possible leads, it’s time to close the sale. And sometimes, you only need to answer some questions for your potential customers to buy products. That’s when customer service comes in. 

Excellent customer service can nurture ideal prospects to buy products and services either now or in the future.

And it’s not only for potential customers. Excellent customer service can drive repeat orders and recommendations from your current clients. 

Not knowing these benefits, not every eCommerce business invests in its customer service team. 

 

Remote Working as a Solution

Most of the operations of eCommerce businesses are online. Adding additional on-site staff might not be ideal for practical reasons. So if you’re planning to expand or strengthen your online business, remote working might be a solution for you.

Remote workers are skilled in their craft and can be economical for lesser overhead. And practical for the New Normal we’re facing today. In fact, big companies like Amazon have hired 100,000 remote workers just last March 2020. 

Hiring a remote working team can help fill the essential gaps from your eCommerce operations.

Working with Remote Staff

And this setup is not new. You can also take advantage of the benefits the big companies are enjoying. You just need to find the right partner to help you in supplying the best talent. 

In fact, Remote Staff has over a decade of experience in helping eCommerce businesses prosper remotely. Here are some of the job roles companies contract with us that can help you as well:

 

Web Developers

The website of an eCommerce business is like your storefront in retail. You need to make it enticing and attractive for customers to buy products. And on the back-end, they need to maintain the websites to function well. That’s why businesses hire web developers.

 

Front-End Web Developers

• Ensure optimized UI/UX design.
• Develop engaging user interface 
• Integrate web design to best SEO practices.
• Build website codes for campaigns.
• Optimize website for speed and scalability.
• Implement designs for mobile sites.
• Fix usability and bugs.

 

Back-end Web Developers

• Integrates website elements with the back-end server side logic.
• Builds website codes.
• Optimizes website for speed and scalability.
• Implements storage optimizations.

Moreover, SEO specialists, copywriters, and social media managers can contribute to promoting your website to achieve significant and meaningful web traffic.

Tech Support

E-commerce websites should be up 100% of the time because even 5 minutes downtime can mean hundreds or even thousands of missed orders. So eCommerce companies hire the best tech support to maintain the integrity of the websites.

 

IT Technical Support 

• Maintains computer systems and networks.
• Addresses technical issues.
• Provides support like technical documentation.
• Test current systems from exposure to threats.
• Analyzes newfound vulnerabilities and safeguards the system from it.

 

IT Help Desk Professionals

• Talks to clients over the phone or through chat for technical support.
• Responds to queries over phone or chat.
• Troubleshooting technical problems.
• Asks for feedback relating to customer experience.

 

Accounting and Bookkeeping

Business transactions can range from a handful to hundreds every day. For the eCommerce industry, an accountant or bookkeeper can be essential in tracking financial transactions for reporting purposes.

 

Bookkeepers

• Help you manage your books for day-to-day transactions.
• Can input data in accounting software.
• Help generate reports.

 

Accountants

• Can prepare financial statements in accordance with the proper standards.
• Can analyze financial statements for business solutions.
• Can prepare reports to be compliant with Australian taxation laws.

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